PRAIRIE VIEW A&M UNIVERSITY
FOR IMMEDIATE RELEASE Release Date: April 24, 2007
Contact:
Bryce Hairston Kennard
Public Relations Specialist
Phone: (936) 261-2134, 2121
Fax: (936) 261-2139
E-mail: bhkennard@pvamu.edu
Web:
www.pvamu.edu PRAIRIE VIEW, Texas--April 12--Acknowledging the benefits of a diverse employee base, the FBI has again partnered with Prairie View A&M University’s College of Business to gain information from strategic marketing campaigns developed by PVAMU students that promote the FBI and its services to targeted ethnic audiences.
FBI special agent Raymond Oglesby states “The goal of this partnership is to change people’s perspective of the FBI. The FBI is for everyone and we need more minorities to apply.”
Under the direction of Dr. Sudhir Tandon, assistant professor and department head for management and marketing and Wayne Ballentine, adjunct professor, the spring 2007 Distribution Management undergraduate class at PVAMU developed a customized marketing campaign for the FBI through the university’s service-learning initiative.
“I believe that being this close to graduation…this project prepared me for the real world.
I also believe it allowed me to be in a ‘real’ work environment. We had real deadlines and a real boss breathing down our necks to accomplish everything,” comments Troy Charleston, a senior marketing major whose role in the project was to act as department head for Implementation and Development for the mock FBI Campaign.
Throughout the semester, students engaged in cooperative dialogues with the community, faculty members in the College of Business and fellow students.
To address the FBI’s concern for diversity and need for expanded marketing goals, PVAMU students organized and hosted a “Customize Your Career” Fair, an informational seminar session and designed promotional materials that the FBI will soon consider using on a national scale. Determinations will take place once FBI representatives hear final course presentations at semester’s end.
While providing the FBI with several feasible marketing initiatives and creative collaborations to market its services in an expanded capacity, PVAMU students gained valuable skills that can be applied to their chosen profession in support of their traditional class room instruction.
PVAMU Spring 2007 Distribution Management class poses with FBI Agents and university faculty members during the FBI Career Fair.
The Career Fair was planned and developed by the class as a service-learning project. 2007
Photo: Clarence E. Wolfe III
About Prairie View A&M University:
Ranked No. 27 on Black Enterprise magazine’s 2006 list of “Top 50 Colleges and Universities for African-Americans,” Prairie View A&M University was founded in 1876 and is the second-oldest public institution of higher education in Texas. With an established reputation for producing engineers, nurses and educators, PVAMU offers baccalaureate degrees in 50 academic majors, 37 master’s degrees and four doctoral degree programs through nine colleges and schools. A member of the Texas A&M University System, the university is dedicated to fulfilling its land-grant mission of achieving excellence in teaching, research and service. During the university’s 131-year history, nearly 48,000 academic degrees have been awarded. For more information regarding PVAMU, visit
www.pvamu.edu.
Posted By: Jehan Bunch
Wednesday, April 25th 2007 at 12:18PM
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