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What's the deal with PR, marketing and advertising (357 hits)

I checked my possible job matches on the site today, and everything is marketing. I'm a PR type by undergrad and I'm wondering how this relationship between PR, marketing and advertising is evolving. Not just on the site, but in general the names and the positions are being used interchangably. It might be a good thing. Not sure yet. What are they teaching in school about the relationship? How do corporations handle it?

Posted By: Joyce Brayboy
Friday, January 19th 2007 at 9:27PM
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I learned everything from the real world not in school, so not sure if i'm qualified to answer, but I believe there is definitely a big difference between a marketing effort and a PR effort and that the 2 roles form an employment perspective would be different. Marketing should result (directly) in increased revenue whereas PR efforts might increase brand awareness but not necessarily tie directly to revenue.
Sunday, January 21st 2007 at 5:43AM
Will Moss