First Ever VIBE Game Club College Tour to Be
The First-Ever Hip Hop Video-Game Lifestyle Tour to Visit 20 Historical Black Colleges and Universities and Feature New XBOX Release Titles From EA SPORTS,
EA, EA SPORTS BIG, Midway, Vivendi Universal Games, NovaLogic and the U.S. Army - a PC title
NEW YORK, Oct. 24 /PRNewswire/ -- VIBE Magazine is partnering with Boost Mobile and Motorola to launch the VIBE Game Club College Tour featuring
Yardfest. The 20-stop tour will bring the hottest hip-hop music and top Xbox(R) and PC videogames to a host of historically black colleges and
universities throughout the country. The VIBE Game Club College Tour, also sponsored by Xbox and AXE Deodorant Body Spray, will kick off on October 24, 2005, at Texas Southern University and will run through November 18, 2005.
The VIBE Game Club College Tour, produced by Game Live -- the country's most established video game live event company and executive produced by NaviGame -- a specialty marketing agency helping brands reach gamers, will combine two of the most influential and coveted entertainment platforms in
today's pop culture, videogames and Hip-Hop, as VIBE's live music extravaganza, "Yardfest," will be featured at five of the campus stops. The
free event is expected to reach some 40,000 video game and hip-hop fans at some of the top schools in the country, including Florida A&M, Norfolk State,
North Carolina A&T, and more (see attached document for full tour list).
"The African-American audience represents a huge segment of gamers and an important demo for brand marketers," said Andrew Klein, president of NaviGame.
"It only made sense to combine the music and games in one platform, creating the first-ever video-game lifestyle tour to hit this audience. In order to enhance credibility, we partnered with VIBE magazine to take their VIBE Game
Club in-book section and make it come to life on tour."
The VIBE Game Club College Tour will offer video-game enthusiasts and trendsetters their first experience to play many brand new games, all while
listening to emerging and established hip hop artists. Games to be featured include: Tiger Woods PGA TOUR(R) 06, Burnout(TM) Revenge, Need for Speed(TM) Most Wanted, America's Army(R): Special Forces, BLITZ:(R) The League(TM),
Halo 2(R) Multiplayer Map Pack (Live Tournaments), NCAA(R) Football 06; NHL(R) 06; NASCAR 06: Total Team Control; NCAA(R) March Madness(R) 06; NBA LIVE 06; Battlefield 2: Modern Combat(TM); Marvel Nemesis(TM): Rise of the Imperfects(TM); Madden(TM) NFL 06; James Bond 007: From Russia With Love(TM); Conker(TM): Live and Reloaded; F.E.A.R.; Jade Empire(TM); Forza
Motorsport(TM); 50 CENT: Bulletproof(TM) -- SNEAK PREVIEW and Delta Force Black(R) Hawk Down(R), F.E.A.R.(TM), SSX(TM) On Tour and FIFA 06.
Musical highlights from the tour will include performances by Young Jeezy,
Juelz Santana, Ghostface, Redman, Smitty, T-Pain, Rhymefest, Little Brother,
Bubba Sparxx, T. Waters, Tango Redd, Styles P., Franchize, Noah, Ray Cash, and
more.
"With hip hop juggernauts and artists like Def Jam and 50 Cent creating
their own games, it is clear that there is tremendous synergy between these
two entertainment genres," said Antonio Capretta, CEO of Game Live Events,
producer of the tour. "The VIBE Game Club Tour brings live event video gaming,
interactive tournaments and cutting edge music right to the student's
doorstep. It's all about creating an authentic live event experience."
In addition to the games and music, Boost Mobile and Motorola will be hosting the "Game Behind the Game," an interactive forum that introduces tour attendees and HBCU alumni, who are in the video game, music, and entertainment industries, with the hopes of offering advice, wisdom, and guidance on how to break into those businesses.
"Much of Boost's success comes as a result of understanding that there can be a healthy balance between entertainment and education," said Daryl Butler, Senior Marketing Manager for Boost Mobile. Partnering with Vibe and Game Live Events will provide an excellent platform for young people to enjoy the newest video games as well as speak directly with potential mentors in a developing
industry that offers diverse career opportunities."
Additional sponsors represented on this tour include: AXE Body Spray, who will be showcasing their new custom branded game MojoMaster, a virtual fantasy game of seduction for guys, as part of their experience on tour, Xbox and Alienware High Performance systems.
The event is free admission to all students. For more details please go to
http://www.vibe.com and click on VIBE Game Club on Tour.
All game trademarks are the property of each respective game publisher and sponsor.
2005 VIBE COLLEGE TOUR SCHEDULE
DATE CAMPUS CITY
October 24, 2005 TEXAS SOUTHERN Houston, TX
October 25, 2005 PRAIRIE VIEW A&M Prairie View, TX
October 26, 2005 GRAMBLING Grambling, LA
October 27, 2005 SOUTHERN UNIVERSITY Baton Rouge, LA
October 28, 2005 ALCORN STATE Alcorn State, MS
October 31, 2005 ALABAMA A&M Huntsville, AL
November 1, 2005 JACKSON STATE Jackson, MS
November 2, 2005 FORT VALLEY Fort Valley, GA
November 3, 2005 FLORIDA A&M Tallahassee, FL
November 4, 2005 TUSKEGEE UNIVERSITY Tuskegee, AL
November 7, 2005 NORTH CAROLINA CENTRAL Raleigh, NC
November 8, 2005 JOHNSON C. SMITH Charlotte, NC
November 9, 2005 SOUTH CAROLINA STATE Orangeburg, SC
November 10, 2005 SPELMAN COLLEGE Atlanta, GA
November 11, 2005 CLARK ATLANTA Atlanta, GA
November 12, 2005 WINSTON-SALEM STATE Winston-Salem, NC
November 14, 2005 HAMPTON UNIVERSITY Hampton, VA
November 15, 2005 VIRGINIA UNION UNIVERSITY Richmond, VA
November 16, 2005 NORFOLK STATE UNIVERSITY Norfolk, VA
November 18, 2005 NORTH CAROLINA A&T Greensboro, NC
SOURCE NaviGame
Web Site:
http://www.vibe.com
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Monday, October 24th 2005 at 4:05PM
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