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'Black Issues In Higher Education' changes name to 'Diverse' to reflect future scope
(July 21, 2005) The publishers of Black Issues In Higher Education have announced a new name for their publication, Diverse: Issues In Higher Education. This change accelerates a new phase in the continued evolution of this specialized publication to reach a diverse audience in higher education.
The first issue of the newly named publication is slated for August 25, 2005. While Diverse will continue to focus on the wide range of issues affecting African-Americans, it will also add new writers and expand its unique coverage on the broad issues of diversity on college campuses--a program that actually began five years ago.
Black Issues In Higher Education has been published for over 20 years by Cox, Matthews & Associates, Inc. of Fairfax, VA. Under the leadership of William E. Cox, President, and Frank L. Matthews, Publisher, the journal has become the leading higher education publication focused on the special interests of people of color.
"Over the years, our audience has grown to include a very wide spectrum of readers as we have embraced the challenging issues of diversity on college campuses. We felt the change would better reflect the direction of the publication and help our readers and advertisers fully appreciate the content covered by the magazine," Cox said.
"This is not just a name change, but a reaffirmation of our commitment to meet the needs of our entire target audience," said Matthews. "Our readers and our advertisers will benefit from our expanded focus and unique coverage of the higher education market place."
Advertisers were informed of the change effective mid-July, and leadership groups have been consulted related to the evolution plan. The first issue's content is under development, and new circulation efforts are being established to reflect the publication's broader audience. The inaugural issues and several to follow will benefit from a much wider circulation audience.
Diverse will continue the tradition of bi-weekly publishing with special reports throughout the year focusing on issues of critical interest to higher education.
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Monday, July 25th 2005 at 11:21PM
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