I wasn't a very early adopter of social networking but I did finally join in a few years ago and began building my network. I've always been intentional about it but probably not as avid with it as some people I know.
Last year I got on Twitter and everything changed. If you’re not already doing so, please follow me at
http://twitter.com/pamperry. I found it cumbersome at first but since so many swore by it, I decided to stick with it and it quickly began paying off once I got the hang of it all.
Fast forward to today: I've developed incredible relationships and amazing business opportunities have come to fruition at lightening speed. I find it a much more efficient way to connect to the resources I need which would typically require more of a time investment on some of the other sites. Right now it's 2,700 "followers" Wow.
Twitter is a cross for me between Chocolate Pages Netowrk (see my twitter feed on the home page), Facebook, blogging, text messaging and a chat room. It's fast and easy to connect and you're limited to putting out only 140 characters of info at a time so it forces you to speak in "soundbites" which is how most of us think anyway. I
It's easy to get into the flow once you start following people and people are following you. Spend some time learning the basics of how to reply to others, DM (direct message) for private chats, and how to search using
http://search.twitter.com/ .
Here are a few of the strategies I've used that have helped me create powerful connections, attract new customers, promotional and media opportunities:
1. Develop relationships with your industry influencers
Search for and then follow people who represent your industry, report trends, make trends, have large numbers of followers, demonstrated success, etc. You'll be updated regularly about what's happening in your industry and if you "speak" to them regularly (not sell), others will begin taking notice of you which IS A VERY GOOD THING as this may open doors to (fill in the blank) opportunities for you.
2. Connect with your perfect target market
Who is your perfect customer? Connect with them online and let them get to know you. Give things away, share yourself, and answer their questions. They, and who they know, will regularly follow what you have to say if you're being genuine. Your followers could ultimately become new customers for you.
3. Connect with those who have complimentary products and services
I'm always looking for additional resources to introduce to you, my subscriber--- anything I know would help you grow your business. Others are doing the same so it makes sense to connect to these people with the intent of developing win-win cross promotional opportunities. Twitter is one of the fastest ways I've found to do that.
4. Connect with those who represent the media
You want those who work within the print, TV or radio markets to know about you as well as those who are popular bloggers or freelance writers. The quickest way for that to happen is to connect with them first and let them get to know you by your posts. They'll eventually start talking to you and about you. I've manifested a number of media interviews this way. One of my posts---and my name--- recently appeared live on CNN during a news report.
5. Connect with potential Mentors.
There are always going to be resources or expert advice that you'll regularly need to help you get to the next level. Connect with these people right from the beginning so you can immediately defer to when you need the support the most...and fast.
6. Lift-up, validate, congratulate, and regularly acknowledge others.
This goes much further in solidifying your relationships than any other activity you could engage in. People naturally want to do business with those who make others shine. Don't use this platform to correct, admonish or try to be "right" about anything.
7. Consistently put out relevant useful information.
Let others see what you're all about by putting out tips, resources, links to current events in your industry, or other relevant info (90%+) more often than a promotion (less than 10%). However, make it very easy for others to find out more about when they're ready. If you really have nothing to say, try forwarding useful info from others.
8.Craft a profile that speaks benefits to the reader and has clear contact info.
You want to instantly establish your credibility in a line or two but don't lean too heavily towards what you've done. Make it more about what you can do for others. Next, where do you really want to direct people after that and why?
9. Check out the tools and resources that others are continually offering.
People are VERY giving on Twitter and tend to offer lots of value for FR*EE. Soak it all up to improve your situation, and save yourself lots of time and money knowing that your learning curve in your business will be reduced once you're properly connected.
10 Establish a regular routine of connecting on Twitter.
Networking should not be an afterthought and should be included as a scheduled component of your business development. People connect with those who are regular visitors, not those who periodically pop in. If you find you're currently having sporadic results, it's probably because you're not regularly connecting.
Once you start implementing these strategies and work to build your list of followers (as well as following others) you'll begin experiencing accelerated results with your business agenda---all while having fun and developing meaningful connections.
Article by blogger: Maria Simone! Thanks Maria! Great stuff.
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www.twitter.com/pamperry Get tweeting........
Posted By: Pam Perry
Friday, February 27th 2009 at 6:11PM
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