Marketing to an Affluent Ethnic Market-Here is a list of Resources.
Media
Northjersey.com Article -- (2/26/2009) An overlooked market
Press Release -- (2/04/2009) New Study Shows Well-to-do Ethnic Consumers Hold $282 Billion in Purchasing Power
NJBiz.com Article -- (1/05/2009) Deep Ethnic Pockets Continue to be Untouched - Firm finds blacks say makers of luxury goods are not aiming marketing campaigns at them
Press Release -- (8/01/2008) Luxury Reaches New Markets with Meaning:
A Diversity Affluence™ Announcement
Press Release -- (4/21/2008) Luis Diaz, Esq. joins Advisory Board
MediaPost -- (4/2008) And Your Ads Will Follow
Press Release -- (3/10/2008) Diversity Affluence, LLC., and UPTOWN Magazine Launch Exclusive Survey for Wealthy African-American Consumers
Press Release -- (1/23/2008) Seton Hall Hosts Diversity Affluence Panel for Black History Month
Wall Street Journal -- (1/3/2008) A Man's New Best Friends: Diamonds, Gold and Pearls
Association of National Advertisers -- (12/2007) Multiculturally Speaking: Ties That Bind
Press Release -- (12/19/2007) Andrea Hoffman, CEO of Diversity Affluence™ Joins Board of Evidence Dance Company
Press Release -- (9/6/2007) Luxury Marketers Leave Billions on Table
Paterson Online -- (Winter 2007) Affluent Ethnic Consumers Are Not Minorities
Wise Marketer -- (10/5/2007) Affluent ethnic consumers to replace the baby boomer?
Press Release -- (7/24/2007) Luxury Reaches New Markets with Meaning:
A Diversity Affluence™ Announcement
Star Ledger -- (4/24/2007) Directory offers link to minority firms.
Automotive News -- (1/22/2007) Automotive News World Congress: Marketers' Task: Create 'Tribes' of Cheerleaders
Automotive News -- (1/1/2007) Diversity Affluence CEO to speak at the 2007 Automotive News World Congress.
The Wise Marketer -- (1/1/2007) Trends in ethnic luxury marketing for 2007.
Press Release -- (11/9/2006) Diversity Affluence, The authoritative voice of, and advocate for, marketing to the affluent ethnic consumer announces first elected board of advisors.
Press Release -- (10/19/2006) Diversity Affluence; the sole authority on marketing to the affluent ethnic consumer.
Automotive News -- (10/16/2006) Diversity Affluence CEO Andrea Hoffman is interviewed in Automotive News Magazine.
Ebony Magazine -- (10/05/2006) An article in the November edition of Ebony Magazine celebrates Prince George's County as the richest African-American county in the nation.
Northjersey.com Article -- (2/26/2009) An overlooked market
Press Release -- (2/04/2009) New Study Shows Well-to-do Ethnic Consumers Hold $282 Billion in Purchasing Power
NJBiz.com Article -- (1/05/2009) Deep Ethnic Pockets Continue to be Untouched - Firm finds blacks say makers of luxury goods are not aiming marketing campaigns at them
Press Release -- (8/01/2008) Luxury Reaches New Markets with Meaning:
A Diversity Affluence™ Announcement
Press Release -- (4/21/2008) Luis Diaz, Esq. joins Advisory Board
MediaPost -- (4/2008) And Your Ads Will Follow
Press Release -- (3/10/2008) Diversity Affluence, LLC., and UPTOWN Magazine Launch Exclusive Survey for Wealthy African-American Consumers
Press Release -- (1/23/2008) Seton Hall Hosts Diversity Affluence Panel for Black History Month
Wall Street Journal -- (1/3/2008) A Man's New Best Friends: Diamonds, Gold and Pearls
Association of National Advertisers -- (12/2007) Multiculturally Speaking: Ties That Bind
Press Release -- (12/19/2007) Andrea Hoffman, CEO of Diversity Affluence™ Joins Board of Evidence Dance Company
Press Release -- (9/6/2007) Luxury Marketers Leave Billions on Table
Paterson Online -- (Winter 2007) Affluent Ethnic Consumers Are Not Minorities
Wise Marketer -- (10/5/2007) Affluent ethnic consumers to replace the baby boomer?
Press Release -- (7/24/2007) Luxury Reaches New Markets with Meaning:
A Diversity Affluence™ Announcement
Star Ledger -- (4/24/2007) Directory offers link to minority firms.
Automotive News -- (1/22/2007) Automotive News World Congress: Marketers' Task: Create 'Tribes' of Cheerleaders
Automotive News -- (1/1/2007) Diversity Affluence CEO to speak at the 2007 Automotive News World Congress.
The Wise Marketer -- (1/1/2007) Trends in ethnic luxury marketing for 2007.
Press Release -- (11/9/2006) Diversity Affluence, The authoritative voice of, and advocate for, marketing to the affluent ethnic consumer announces first elected board of advisors.
Press Release -- (10/19/2006) Diversity Affluence; the sole authority on marketing to the affluent ethnic consumer.
Automotive News -- (10/16/2006) Diversity Affluence CEO Andrea Hoffman is interviewed in Automotive News Magazine.
Ebony Magazine -- (10/05/2006) An article in the November edition of Ebony Magazine celebrates Prince George's County as the richest African-American county in the nation.
