Like so many women, Lorne believed she was wearing the right bra size and flattering style. This was based upon what was recommended and available at local retailers. Not until 3 years ago, did Lorne learn that she was wearing the incorrect bra size. Moreover the myth that there were not a lot of fashionable or stylish selections in larger sizes was rejected. The catch 22 to the scenario was that she was in a boutique in Paris! On one hand she wanted to walk the streets of Paris wearing her new bare essentials. The bra fit so well and it was pretty, she wanted to share that moment with the world. Yet she was in a distant land and questions began to burn in her head. For example, why haven’t I seen this brand before? Or, where can I buy this style or something similar in Los Angeles, my home?
While taking some courses at the Fashion Institute of Design and Merchandising (FIDM), Lorne fell in love with the creation and design of the business of lingerie. She realized that while there has been a lot publicity encouraging women to get fitted, they are still not doing so. She believes it is primarily due to convenience. Most large and upscale retailers that provide fittings are not as accessible to the broader female market. Lorne saw a need and began fulfilling the desires of discriminating lingerie shoppers. She offered personal fittings and shopping to women, and men who are buying for their special lady, in the privacy of their home or in the setting of a home shopping party. For Lorne it is simple, pampering encompasses the entire being – inside and out. If ladies today can buy spa treatments at a home party why can’t they be properly fitted and purchase exquisite imported lingerie from France, Italy and the United Kingdom that is well constructed and feminine.
Lorne’s first lingerie parties were actually in South Africa, where she lived for several years. She hosted Ladies Day gatherings and women bought out all the Spanish and Italian bra sets. Her supplier couldn’t keep enough on hand. However, her size ranges were limited. So with research and additional fashion courses under her belt and new partnerships, she created Sculpted Silhouette.
Wellington is now preparing for the launch of several FIT DAY events in the Los Angeles, CA and Dallas, TX area. Don’t miss the opportunity to get up close and personal with Fit Specialist Lorne Wellington. For more information email: admin@strictlyindustry.com
Posted By: Guest Visitor
Sunday, September 2nd 2007 at 1:56PM
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