Honey is unswervingly focused on the issues and lifestyle that define the multi-cultural female -- what she wears, what she wants out of her career, how she connects to others, what she aspires to in life and how she feels about herself. It is aspirational while remaining anchored to the emotional and practical realities of the target audience.
Honey inspires women by encouraging them to define and achieve success on their own terms. It showcases celebrities not just as icons, but also as real women who have faced many of the same pressures and choices as many black women in America. Lauryn Hill, Jill Scott, Eve, Alicia Keys and Lisa Lopes are just a few of the many high-profile celebrities who have appeared on the cover of Honey.
Honey is also stylish and s*xy. It understands that women want to look good, dress well, and feel attractive and provides content that supports their efforts. Skin care tips. Make-up techniques. Club fashion. Clothing reviews. Shopping advice. s*xual columns. Health News. All from a young, black, female perspective.
Honey's editorial voice is authentic and credible to the target audience. It never contrives or condescends. It is supportive. Never pressuring. In short, it is a voice that the audience demands and that is sorely lacking in a mainstream media dominated by projected stereotypes.
Ultimately, there is a universal, emotional truth to all of Honey's content. From a student fashion designer in New York to a legal assistant in Atlanta to a sales clerk in Chicago, all can relate to and be inspired by Honey.
Visit: Honey Magazine
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Posted By: Daniel Moss
Tuesday, April 10th 2007 at 10:28AM
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