continued from part 3...
Some Categories of Commercial Modeling are:
COMMERCIAL PRODUCT MODELING - Generally we are generating a photo to sell a product and the model is used to show how the product is used. Also, model may be used to convey an image about a product. An example would be a model dressed like a doctor holding a blood pressure device. This gives an image of medical authority being behind the product. There is also the old Madison Avenue technique of selling a product by putting someone attractive by it. Although it may not be politically correct to do this, it still is done and it works. People stop to look at a pretty face, not at another vanilla computer box. The physical requirements and look for commercial product modeling can vary a great deal. It all depends on the image or story you are trying to tell. This is where character models are used.
COMMERCIAL LIFESTYLE MODELING - Models are used in photos showing a period of life or doing something in life. The photo might be an older couple walking on the beach and the photo is used in the advertising materials for a new retirement resort. Or a photo of a young couple playing in a park with their children and the photo is used in an ad for a life insurance company. The models are used to act out some concept or idea of life. The physical requirements, age, size, etc. can vary greatly. But they always use the "beautiful people" in these photos.
COMMERCIAL CORPORATE MODELING - Corporate modeling is like Lifestyle but it always has a business theme. Again physical requirements can vary greatly, but usually attractive people are used - although sometimes character models are used also.
PRODUCT DEMO - In smaller markets this seems to be a favorite area to start models. Models stand in front of, or in a store or mall, and hand out free samples of something. The idea is they want someone attractive that people will be drawn to and will work for just a few hours or a few days. When you are young and starting out this pays better then any regular job and it can really build your confidence around people.
TRADE SHOW MODELING - Once again attractive people are attention getters. When a trade show comes to town some exhibitors may hire models to hand out literature at their booths. One of the classics examples of this is the auto show. Again, it gives some income when you are starting out and gets you in front of the public.
(this is part 4 of a 5 part general information series on "Types of Fashion Modeling". Writer:
Marcus Tremble)
Posted By: Marcus Tremble
Thursday, February 1st 2007 at 5:37PM
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