Miles Ahead Entertainment Named National Agency Of Record For Mid-Eastern Athletic Conference
NJ-based Marketing and PR Firm To Provide Strategic Counsel for MEAC Event Marketing and Promotion Initiatives
Hillsdale, NJ (BlackNews.com) - The Mid-Eastern Athletic Conference (MEAC) has named NJ-based urban marketing and public relations firm Miles Ahead Entertainment as its national agency of record for event marketing and promotion initiatives. The agency will coordinate research, develop strategic partnerships, identify sponsorship opportunities and provide general marketing counsel in conjunction with the MEAC Basketball Tournament to be held for the first time at the RBC Center in Raleigh, N.C. March 6 - March 11, 2006.
"Miles Ahead Entertainment is thrilled to be a part of the MEAC team," says agency founder and principal Sheila Eldridge, a graduate of Howard University. "Our experience in creating innovative marketing initiatives that engage urban youth is reflected in our work with long-standing clients Boost Mobile, Coca-Cola and more. Being involved with programs directly affecting young people at historically black colleges and universities is like coming home."
"We are elated to have Miles Ahead Entertainment on board, says MEAC Commissioner Dennis Thomas. They bring a wealth of experience and expertise to the MEAC. We look forward to working with them to make the MEAC better."
In addition to MEAC, Miles Ahead Entertainment's current client roster includes The Coca-Cola Company, Boost Mobile, VH-1, Little Brown Publishing, Atlantic Records Grammy-winning gospel artist Yolanda Adams, the National Council of Negro Women and Footsteps Advertising.
ABOUT MEAC
The Mid-Eastern Athletic Conference (MEAC), an NCAA Division I conference, was established in 1970 and is enjoying its 35th year of operation. Located in Virginia Beach, VA, the MEAC is made up of 11 historically black higher educational institutions spanning the Atlantic coastline: Bethune-Cookman College (Daytona Beach, Fla.); Coppin State University (Baltimore, MD.); Delaware State University (Dover, DE.); Florida A&M University (Tallahassee, FL.); Hampton University (Hampton, VA.); Howard University (Washington, D.C.); University of Maryland-Eastern Shore (Princess Anne, MD.); Morgan State University (Baltimore, MD.); Norfolk State University (Norfolk, VA); North Carolina A&T State University (Greensboro, NC); and South Carolina State University (Orangeburg, SC).
ABOUT MILES AHEAD ENTERTAINMENT
Miles Ahead Entertainment, a member of the National Minority Supplier Development Council, is a full-service marketing and PR firm specializing in sponsorship procurement, entertainment marketing, event management, media relations and publicity for both corporations and individuals. MAE has been instrumental in garnering exposure for an eclectic group of artists, athletes and executives, such as Jimmy Jam & Terry Lewis, EnVogue, D'Angelo, Yolanda Adams, Ray Allen, Kenyon Martin, Steve Francis, Dianne Reeves, Kirk Franklin, Terrell Davis and Kenny Lattimore, to name a few.
Corporations and organizations, such as Coca-Cola USA, ABC Radio Networks, School Of Hard Knocks Clothing Line, Absolut, Oldsmobile, Maybelline, Mitchell & Titus, LLP, Mattel, Reebok, 100 Black Men of America, NAACP, Urban League, and the Congressional Black Caucus, have also benefited from our services.
PRESS CONTACT:
Tracy Anderson
Miles Ahead Entertainment
(201) 722-1500
Tracy@MilesAheadEntertainment.com
Posted By:
Tuesday, November 29th 2005 at 7:31PM
You can also
click
here to view all posts by this author...
