Contact:
Mitchell C. Johnson
The Uniworld Group
248.990.7741
mjohn146@ford.com
IMMEDIATE RELEASE
(BPRW) FORD SUPPORTS DREAMS OF HBCU STUDENTS WITH FLORIDA CLASSIC EXPERIENCE SPONSORSHIP AND FREE TI CONCERT
Orlando, Fla., Nov. 17 –(BLACK PR WIRE) For more than 40 years, Ford Motor Company has been a major supporter of the hopes and dreams of students at Historic Black College and University (HBCU) students. Ford’s sponsorship of the Florida Classic Experience in Orlando, Fla. on Nov. 19 continues that tradition with a special free concert performed by T.I.
Red-hot, king of the South rapper, T.I. will close out the Ford Experience Fanfare being held before the big game between Bethune-Cookman College and Florida A&M University. The fare is designed to bring families, students, alumni and fans of the Florida Classic together to share great food, merchandise, interactive games and free musical performances from Coco Brown & the Fat Cat Players, as well as T.I.
“Ford Motor Company continues its long-standing commitment to the academic and athletic pursuits of college students and their families by providing its sponsorship support of the Florida Classic Fun Fair. Adding entertaining performances by artist like T.I. help us solidify that commitment,” said Marc Perry, Ford Multicultural Marketing Manager. “This year promises to be a fantastic event.”
Fare attendees can also visit with the 2005 Ford Black College Road Trip Roadies – two recent HBCU graduates, Justin Hill and Nikki Foster, who traveled more than 8,500 miles across the U.S. to 10 HBCU football games in a new 2006 Ford Fusion. While on the road, they visited young people to talk about the importance of seeking a higher education. They donated supplies to local schools, delivered Meals-On-Wheels and revved-up fans at various football classics. While in Orlando, the roadies will deliver meals to Seniors First and visit with the students of Memorial Middle School to donate $1,000 in supplies.
Ford’s latest products - the all-new 2006 Fusion mid-size sedan, family capable new 2006 Explorer, top selling F-150 and F-250 trucks, hot Mustang sports car and Five Hundred flagship sedan will be on display throughout the fare grounds.
Ford’s commitment to the Florida Classic doesn’t stop with its sponsorship of the Fanfare. Ford is also sponsoring and supporting the following Florida Classic Experience events throughout the weekend.
The Florida Classic Experience Coaches Luncheon
A hallmark event of the Florida Classic Experience is the Coach Luncheon which salutes the accomplishments of the players and coaches of the Fighting Wildcats of Bethune-Cookman College and their conference opponents the Rattlers of Florida A&M University. Ford serves as the presenting sponsor for this luncheon.
The Florida Classic Experience State Farm Battle of the Bands-FESTIVAL of CHAMPIONS
Ford is a supporting sponsor of the Battle of the Bands competition featuring twelve high school bands from across the Southeast Region ‘movin’ and ‘groov’n’ to the hottest music of today. The competition also features cameo performances from the Marching 100, of Florida A&M University and “The Pride” of Daytona Beach- The Marching Wildcats featuring the world famous 14 Karat Gold Girls.
The Florida Classic Experience Golf Challenge
Ford is also a presenting sponsor of a Classic Experience Golf Challenge on Friday, Nov. 18 where registered guests participate in a round of golf at the MetroWest County Club. Ford will display its hottest products including the Fusion, Explorer, F-150, Mustang and Five Hundred.
HBCU Classics
In addition to the Florida Football Classic, Ford is a major sponsor of other HBCU Classics including the Southern Heritage Classic in Memphis, Tenn., the Atlanta Football Classic in Atlanta, Ga. and the Ford Detroit Classic in Detroit, Mich.
In the picture: 2005 Ford Black College Road Trip Roadies, Nikki Foster poses with the Marching 100, of Florida A&M University. Foster and Justin Hill have been on the road traveling to more than 8,500 miles across the U.S. to 10 HBCU football games in a new 2006 Ford Fusion. While on tour, they visited young people to talk about the importance of seeking a higher education, donated supplies to local schools, delivered Meals-On-Wheels and revved-up fans at various football classics. While in Orlando, Fla. for the Florida Classic, the roadies will deliver meals to Seniors First and visit with the students of Memorial Middle School to donate $1,000 in supplies. (11/17/05)
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Thursday, November 17th 2005 at 7:14PM
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