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Sotheby’s International Realty Inc.’s Cape Cod, MA offices are searching for Marketing Coordinator who will handle the marketing and advertising operations for the Cape Cod offices and its agents. This position will implement what we value with our agents and customers at a local level.
Understand and promote the value and applicability of the brand/company marketing options both generally and in response to specific needs. Recommend fresh strategies to increase success rate for agents.
Partner with the brokerage manager and marketing manager to improve existing agent programs and/or build custom initiatives and solutions.
Act as a liaison, supporting brand and company messages and objectives with local agents, and sharing feedback and needs from these groups with leadership
Daily agent support; aid with customization and use of available marketing materials, templates, and programs. Aid with listing and buyer client presentations.
Facilitate the launch of properties/listings on the MLS & companywide websites by crafting promotional materials including social media, property brochures, reporting marketing activities, property specific websites, and more.
Build digital and print marketing materials for agents to self promote such as newsletters, brochures, and postcards using brand templates as well as custom designs.
Lead team to achieve local marketing objectives. These objectives include the following: assembling/crafting ads, identifying appropriate opportunities to promote individual listings as well as the office or agents locally, ensuring quality and accuracy in local materials.
Support agents with marketing materials and programs. Maintain familiarity with company and brand internet content updates and guide agents to appropriate resources.
Introduce and educate agents in new and existing programs and initiatives. Present at brokerage sales meeting as appropriate.
Maintain content for brokerage social media accounts (Facebook and Instagram.), and Brokerage website.
Attend and participate in monthly company-wide marketing calls. Team up with Corporate Marketing Team and Public Relations Team.
Track marketing activities and expenses.
Other duties as assigned by management to assist in the operation of the office/marketing department, including assistance when onboarding new agents and staff.
Real Estate Experience Preferred, not required.
4 Year Degree Required (Relevant real estate marketing or support experience may be considered in lieu of degree)
2 years’ experience in a marketing, advertising agency, or similar acceptable transferable skilled real estate position preferred.
Microsoft Word, Excel, PowerPoint, Adobe Suite (Photoshop, In Design) basic knowledge of MLS and other real estate databases is a plus.
Proficient with graphic design and print advertising experience, as well as brand social media management.
Ability to multi-task along with exceptional communication, interpersonal, organization, and design program skills.
Present information and communicate intended message in one-on-one, in small, and in large groups to agents and clients.
Organized, creative, detail oriented.
Strong work ethic, ability to work independently.
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