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Job Title: Global Marketing Campaigns Director - GMO
Location: Des Moines, IA
Position Type: Full Time
Post Date: 03/31/2023
Expire Date: 05/30/2023
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Computers, Software, Information Technology, Sales, Purchasing, Research & Development
Job Description
Global Marketing Campaigns Director - GMO
Specialty/Competency: IFS - Internal Firm Services - Other
Industry/Sector: Not Applicable
Time Type: Full time
Travel Requirements: Up to 20%

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Director, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Arrange appropriate assignments and experiences to support others' learning and development.
  • Seek out different ways to use current and relevant technological advances.
  • Analyse marketplace trends - economical, social, cultural, technological - to identify opportunities and create value propositions.
  • Deploy methods to keep up with, and stay ahead of, new developments and ideas.
  • Offer a global perspective in stakeholder discussions and when shaping solutions/recommendations.
  • Drive and take ownership for developing networks that help deliver what is best for stakeholders.
  • Proactively manage stakeholders to create positive outcomes for all parties.
  • Uphold the firm's code of ethics and business conduct.

The Global Campaigns team develops marketing strategies that drive awareness and authority around the most pressing issues shaping society and business today. The director will lead an experienced team and develop the global marketing campaign strategy, partnering with leaders across the business to drive opportunities at our largest global accounts. They will also develop a tech enabled marketing community within PwC, leading by example, upskilling market teams and sharing best practice.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:
High School Diploma

Minimum Years of Experience:
8 year(s) of relevant experience

Preferred Qualifications:

Degree Preferred:
Bachelor Degree

Preferred Knowledge/Skills:
Demonstrates thought leader-level abilities with, and/or a proven record of success directing efforts,


  • Partnering with senior leaders, marketing teams and the business to develop a global marketing strategy to maximize awareness and engagement, and develop campaigns focused on future revenue growth across the full buyer journey;
  • Translating business strategies into marketing strategies and leading the development of data-driven integrated omni-channel global marketing campaigns;
  • Building relationships with, and managing a diverse group of stakeholders across a complex landscape on an ongoing basis;
  • Balancing differing perspectives and priorities across the business to drive alignment and champion a one firm mentality;
  • Acting as a subject matter advisor to senior leaders and the business to influence how the practice engages the marketplace to drive relevance, distinctiveness and growth;
  • Understanding marketing trends and channels that increase demand generation and brand equity;
  • Leveraging and providing expertise on marketing technology to enhance processes, asset creation and reporting across campaigns;
  • Leading the development of channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including leveraging experts in brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership, sales tools and events;
  • Possessing specialization in modern marketing and sales capabilities including automation principles and content marketing, ideally in a B2B or services context (Salesforce Marketing Cloud experience preferred);
  • Leveraging data to evaluate the impact of marketing activities (at the strategy and campaign level) to influence the focus and direction of future marketing campaign strategies;
  • Managing a priority marketing campaign with multiple activation channels and related cross-functional teams, while balancing competing priorities and demonstrating flexibility to adapt to changing priorities;
  • Navigating complex situations and where necessary, conducting difficult conversations with senior leaders across the marketing organization or business to jointly come to the right outcomes;
  • Leading and coaching a team of strategic marketers to support professional development and building modern marketing capabilities; and,
  • Conducting regular budget and resource planning to ensure effective and efficient delivery of marketing roadmap.

At PwC, our work model includes three ways of working: virtual, in-person, and flex (a hybrid of in-person and virtual). Visit the following link to learn more: https://pwc.to/ways-we-work.

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

For positions in Albany (NY), California, Colorado, Nevada, New York City, Washington State, or Westchester County (NY), please visit the following link for pay range information: https://pwc.to/payrange-v1-ifsdirector

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