The Brand Promotion and Marketing Manager will lead all aspects of the New York City marketing department consisting of employees with expertise in: Design and Interactive Marketing.

This position sits at the inspiring nexus of brand sales and marketing.

Responsible for achieving brand marketing goals and managing design and interactive responsibilities. An out-of-the box problem solver who is engaging, team-oriented, with the ability to develop innovative ideas.

This is a highly visible, agent and client facing position which works primarily between our two offices.

This position will report directly to Brokerage Managers.

Responsibilities include:

• Lead marketing strategy and brand awareness for the New York city offices.
• Coordinate and lead the budgets of each local office with the Brokerage Managers
• Assist senior leadership and brokerage managers with local networking and agent recruiting, which includes presentations to agents on the marketing tools available for selling luxury properties and for business building
• Attend pitch/client meetings with agents and their luxury homeowners sharing the brands offerings and services.
• Meet with top-tier agents, new agents and employees to share the Sotheby’s International Realty value proposition and assist with individual agent brand promotion and strategy planning for marketing of luxury homes.
• Act as a liaison between the local and corporate staff, as well as the affiliate network as needed
• Rollout new and special company marketing campaigns/initiatives including conducting staff and agent training on tools offered to market luxury real estate
• Partner with corporate and regional marketing to improve existing programs and/or build custom initiatives and solutions for the local market
• Coordinate public relations opportunities with the brand’s national PR department.
• Supervise, train, and empower local marketing staff to ensure that they understand and meet their objectives and goals
• Work closely with Brokerage Managers to strategize marketing promotion of luxury properties
• Support Marketing staff with trainings, meetings and consultations as needed

Qualifications:

• Real estate marketing experience preferred, or at least 7 years + experience marketing of luxury goods and services or brands.
• Outstanding presentation skills and comfortable training others and delivering feedback on these skills.
• Advanced computer experience, exceptional organizational skills
• Proficiency in MS Office Word, Excel, PowerPoint, Outlook, Photoshop, InDesign and real estate databases and/or similar programs
• Expert communicator both verbal and written.
• Detail orientated.
• Able to prioritize and lead in a fast-paced deadline driven environment.
• Experience multi-tasking, handling independent projects and working well with a team without sacrificing quality.
• Knowledge of training methods to teach marketing software programs to non-marketers.

Anywhere Real Estate is committed to providing equal employment opportunity (“EEO”) and will make employment decisions without regard to race, color, religion, national or ethnic origin, ancestry, citizenship status, age, sex (including pregnancy, lactation, childbirth or related medical conditions), gender, sexual orientation, gender identity, gender expression, veteran status, marital status, family status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status, and any other status protected under applicable laws and regulations. Under the Americans with Disabilities Act and other applicable laws, Anywhere will provide reasonable accommodation to disabled applicants upon request during the application process to ensure equal opportunities to be considered for employment.

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