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Job Title: New Deal Program Cooridinator
Company Name: Theatre for a New Audience
Location: New York, NY United States
Position Type: Part Time
Post Date: 06/22/2022
Expire Date: 08/22/2022
Job Categories: Advertising/Marketing/Public Relations
Job Description
New Deal Program Cooridinator
The New Deal Program Coordinator will work to increase visibility and engagement for the New Deal Ticket Program, which offers $20 tickets to those age 30 and under, or full-time students of any age. The Coordinator will also spearhead efforts to expand racial and economic diversity among young patrons.

New Deal Program Coordinator Job Highlights

Develop relationships with like-minded groups such as student societies, campus departments, and neighborhood organizations.
Identify, seed, and cultivate relationships with influencers in the theatre-going scene in different communities.
Manage group of brand ambassadors (roughly 10-15 per show) who will work to increase TFANA’s profile amongst their peers.
Sell New Deal tickets for TFANA productions and motivate New Deal Brand Ambassadors to achieve sales goals.
Track sales of ambassadors and be able to report on monthly goals and initiatives.
Ideate and create collateral to promote the New Deal program alongside the Marketing Manager and Director of Marketing.
Organize and host New Deal Nights and/or other events off-site for patrons to interact with artists and creative teams.
Capture and analyze efforts through sales data, surveys, and on-site conversations, and share key learnings and success stories with Marketing team.
Qualifications & Requirements
Experience in customer service and/or as a campus brand ambassador for non-profits.
Confident, organized self-starter who takes an entrepreneurial approach to projects.
Enthusiasm for generating new relationships for TFANA, and fearless about testing new ideas.
Ability to leverage social media to support off-line programming to drive awareness and sales.
Proficient in Microsoft Office and Google Suite applications; familiarity with Adobe Creative Cloud applications a plus.
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Contact Information
Contact Name:Angela Renzi
Company Name: Theatre for a New Audience
Phone Number:6465533891
Contact Email:arenzi@tfana.org
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